In the cultural studies, cultural product is constructed by the creator based on a certain intention. One of the issue is the profit interest of the creator. The phenomenon that happened nowadays is, representation of tourism destination on webseries video by malesbanget.com. The creator of video, construct a meaning from what he sees that happened in society by adding romanticism element to the video. To understand this issue, this research use qualitative interpretative approach, and interview of numbers of key informants is used for the data collecting, which is focusing on production and distribution of message by the creator and consumption of message by the viewers. This research also use semiotics of cinema of Christian Metz as a method to understand the internal meaning of the video. The results of this research, concluded that the creator of video have constructed meanings on the video. However, on the consumption process, the message is not entirely received by the viewers.
Keywords: Representation, tourism destination, bandung, webseries, romanticism, Jalan-Jalan Men!