Audience Response on Sariwangi’s Tea Ad Lets Talk Version in Television (Quantitative Descriptive Study of Sariwangi Lets Talk Ad Birthday’s Versionon BSD CitizensSekt 1.7 RW. 011)

The research describes the responses of viewers to Sariwangi’s Ads Let’s Talk version made by Sariwangi Brand. It is interesting to conduct research because of many communication problems occured between couples in life. This phenomenon which later became Sariwangi tea brand marketing strategy for Ads theme of Let’s Talk version on television.

The main theories in this research are theory of social communication and emotional stimuli that are used as the basis for making operational concept. Operationalization of the concept used as a basis for preparing a questionnaire, the result will be analyzed and used to obtain the research results.

The research method is descriptive quantitative. Population is taken from the television audience (women) who see the Sariwangi tea Ads and live in Bumi Serpong Damai. Samples taken by purposive sampling method, where the election based on certain criteria.

From the research results, we found out that television viewers produced positive responses to the sariwangi Ads let’s talk tea version. The result which gave examples of how good communication between couples. This proves that short fragment of Sariwangi’s social program through television Ads recieved a positive and good responses.

Muhammad Musa Riyadhi // 2010
Audience Response on Sariwangi’s Tea Ad Lets Talk Version in Television (Quantitative Descriptive Study of Sariwangi Lets Talk Ad Birthday’s Versionon BSD CitizensSekt 1.7 RW. 011)