Afternoon Discussion
Campus C Department of Public Relations Studies Department of Marketing Studies Jl. K.H. Mas Mansyur Kav. 35 Jakarta Pusat 10220 E-mail: [email protected] Telephone: (021) 5794 2471 Fax: (021) 5794 2639
THE CREDIBILITY OF NEWS PORTAL IN INDONESIA : AN EXPLORATORY STUDY
THE CREDIBILITY OF NEWS PORTAL IN INDONESIA : AN EXPLORATORY STUDY Sherly Haristya, Hersinta, Fiona Suwana, Indrati Kurniana Abstract In journal publications and academic references shown that instead of defining what makes news appealing, what is widely researched is how a media is perceived and measured as credible compare to other media. Using similar approaches, [...]
“CONTROVERSIAL MARKETING” MELALUI WORD OF MOUTH
“CONTROVERSIAL MARKETING” MELALUI WORD OF MOUTH (STUDI KASUS PEMASARAN DENGAN PETI MATI OLEH PT BUZZ & CO) Sherly Haristya, Hersinta, Fiona Suwana, Olivia Deliani Hutagaol Abstract Persaingan dalam dunia pemasaran yang semakin ketat, menuntut adanya usaha-usaha lebih keras, baik dalam hal ide maupun kreativitas dalam mempromosikan brand atau produk. Bahkan, kreativitas ini bahkan menempuh [...]
External Communication Strategy of Public Service Company in Socializing Maintenance Works Plan
External Communication Strategy of Public Service Company in Socializing Maintenance Works Plan (Descriptive Study to Pejompongan Manifold Pipe Maintenance Works that Dated on 23-25 September 2009 by PT PAM Lyonnaise Jaya) In the era of global competition, consumers’ demands for product and service quality improvement are enhanced as their paradigm has become more critical. Therefore [...]
The Role of Public Relations After Bombing Incident
The Role of Public Relations After Bombing Incident at Ritz Calton and J.W Mariott Hotel (Descriptive Study PT. Java Festival Production in Java Rockin’land 2009 Event) This research uncovers the role of PT. Java Festival Production’s Public Relations when holding an international rock music festival called Gudang Garam Internasional Java Rockin’land 2009. This festival took [...]
The Effectiveness of Sponsorship On Television Programme
The Effectiveness of Sponsorship On Television Programme Against Brand Awareness (Case Study: In the Program Events "Take Me Out of Indonesia" on Brand Product Awareness "Kuku Bima Energi") In development formerly advertising is known to build brands, but now Public Relations have moved avertising position. One type of crowded public relations has been used recently [...]
Relevance Beetween The Quality of The Website with The Satisfaction
Relevance Beetween The Quality of The Website with The Satisfaction of The User of Detik.com Dona Denanda & Fiona Suwana STIKOM LSPR ABSTRACT Currently, the internet developed rapidly especially in communciation technology and information in Indonesia. The growth had been encouraged the society to easily responsive with the information of recently situation in Indonesia. Also, [...]