ABSTRACT Nowadays, internet users that were classified as teens (15-19 years) has significant increase in number. These followed by an increasing number of online shoppers at the young age. It looks media online has been able to change the shopping behaviour especially for young age. Furthermore, teens think that all experiences happened in the virtual [...]
This research is about the influence of messages and celebrity endorsers in the advertisement of Luwak White Koffie by Pevita Pearce to the consumer’s buying decision which is aimed to find out the path and the influence of the message and celebrity endorser in Pevita Pearce’s advertisement of Luwak White Koffie simultaneously to the consumer’s [...]
One of the best selling novels by Victor Hugo which has been turned into a movie with the same title, namely Les Miserables (2012) attracted the attention of many people from many countries. One of the interests is the costume that was used by the casts. Not only interesting from the culture and era, but [...]
Fashion is a form of non verbal communication that representsa self-image and personality. Nowadays, a lot of people realize that fashion is important. Development of fashion is increasing rapidly everyday. It can be seen from many fashion designers, fashion events and fashion icons in the world. In Indonesia, many fashion designers, fashion events and fashion [...]
Singing is a part of music that can be a channel to deliver a message. The most important essence in singing is to interpret the meaning of the song. Singing is one of the real forms of expressive communication function that used to convey the feelings and influence people indirectly. Soundcloud is a medium to [...]
Monday, 13 October 2014 – LSPR Jakarta and Directorate General of ASEAN Cooperation, Ministry of Foreign Affairs of Indonesia signed the MOU for education, research and social services cooperation. On the same day, LSPR Centre of Study on ASEAN PR inauguration took place. The existence of this research centre becomes vital and interesting amongst the [...]
The presence of best original score category in the prestigious film awards, academy awards of motion pictures and arts, proves how important the existence of a film score in a movie. Music acts not only as a ‘filter’ or transition that connects each scene in a movie, but has further impact in those who watch. [...]
The research is expected to provide a clear exposure regarding the technology development on decisions using Commuter Line service. This research started from the new technology, so the concept in this research is the technology accepetance model which will influence an individual's decision to use the service. One of the new technology developments are the [...]
This study aims to find out the Direct and Indirect Effects of Perceived Quality and Value Consciousness on Consumer Attitude and the Implication towards Behavioral Intention of private label Carrefour. Theories used in this study are Perceived Quality, Value Consciousness, Consumer Attitude and Behavioral Intention. The research method used is a quantitative and using path [...]
The problem studied in this research arises from the phenomenon that in the present public service commercials have started to emerge in order to maintain the environmental community. Many advertisements appear on a television channel. The concept in this study is based on the content of advertising messages and these messages must be prepared according [...]
