This study looks at Film As Public Relations Media Promotion to Enhance the Image of Marine Tourism Destination. For a hundred years Bangka Belitung was known as a mining area but since the phenomenal film – Laskar Pelangi was launched, the tourists began to consider Bangka Belitung as a tourist destination. Therefore the Bangka Belitung Government used the Laskar Pelangi film’s momentum as a stepping stone for promotion. The purpose of this study is to determine and analyze the activities, obstacles, in the use of the Laskar Pelangi film as a Public Relations media promotion conducted by Bangka Belitung’s Government. Methods of research used are qualitative descriptive. Primary data obtained through in depth interviews to internal and external informants, and secondary data through literature research, internet, and magazines. Data analysis was conducted qualitatively and comes with a study of Public Relations planning – six stages. The result showed that the program conducted by Bangka Belitung’s Government through the Laskar Pelangi film was used as a Public Relations media promotions to enhance the image of marine tourism image successfully. It seems from the responses of the people of Bangka Belitung and the increase in tourists who visit Bangka Belitung Island and the growing infrastructure that there has been a significant result and also increase in local revenue. Advice can be given to the Bangka Belitung Government to further improve the development of tourism in Bangka Belitung, increasing professional human resources, networking, and increasing creativity for promotions.
Keywords: Laskar Pelangi movie, Image Marine Tourism of Bangka Belitung, Six Stages.