There is a phenomenon where housing residents which are accustomed to watching talk show about environment are more likely to take actions that show that they care about their environment they live in. Because of that the writer is interested to conduct a research about the talk show “Bumiku Satu” on DAAI TV which is a television program about environment and love towards others. There are two main theories used in this research which are the Agenda Setting theory and the Mass Communication Effect theory. The method of research used is the quantitative method with an approach of causality of data collection method using questionnaires spread to 100 housing residents in Citra Garden I Block F who watch the talk show “Bumiku Satu”. This research shows that the hypothesis (Ha) is accepted and the null hypothesis (Ho) is rejected, by that it can be concluded that there is an influence of watching the talk show “Bumiku Satu” on DAAI TV with being aware towards the environment on housing residents.

 

 

Key words:  TV Talk show about environment, attitude of care for the environment, Bumiku Satu DAAI TV