Facebook is not only used to simply connect with friends. Nowadays, especially Facebook Fan Page used by Garuda Indonesia to establish interactive communication with customers. Through this interactive communication Garuda Indonesia makes the customers engage in the development of the company so that they become aware of what is desirable and undesirable from customers. This research use a descriptive qualitative approach as methodology. The aim of this research is to analyse the use of social media as a means of interaction between Garuda Indonesia and customers and also the challenges faced in the use of social media. Technique of data collection is in-depth interview. The results of this research that use engagement theory shows that Facebook Fan Page has successfully become a tool Garuda Indonesia to be able to make interactive communication with its customers. it is reflected in the number of fans which increased, and the level of engagement audience in the form of feedback on the information contained in it
Keyword: social media, Facebook Fan Page, company, engagement