This study aims to describe the role of online marketing through the medium of e-commerce websites in being a medium of a marketing product. The discussion is an e-commerce website as a form of utilization of marketing communications carried out by technology product business Super Spring. Data collected by researchers through interviews and observations of interviewees with respect research as well as media e-commerce website rajagps.com used. In marketing activities conducted by Super Spring like promotions and other sales services, they always use media e-commerce website as the main focus of its marketing media. Results of the study showed that the use of the media e-commerce website is very effective to use as a marketing medium of the GPS Super Spring. This is supported by the use of SEO services and PPC to increase the traffic who enters into website rajagps.com.
Keywords : e-commerce, new media , new media , website , integrated marketing communication