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Monthly Archives: October 2014

The Representation of Product Placement in Indonesian Movies as Promotion Media: A Case Study on Gery Chocolatos Featured in the Movie “Habibie & Ainun” by Shevani Thalia

By |2014-10-20T05:56:10+00:00October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

The film and television industry in Indonesia has an enormous evolvement as seen from the variety of the shows –from quizzes, reality shows and movies. Indonesian production houses have released Indonesian movies for the enjoyment of Indonesian audiences. Heavy cost expenses to produce the movies has driven the production team to cooperate with external partners [...]

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The Role of CRM Analysis to Improve Corporate Image of Umrah Travel from the Customers Point of View: Descriptive Qualitative Study of Ada Tours & Travel, Jakarta by Melisa Faratika

By |2014-10-20T05:48:42+00:00October 20th, 2014|Abstract Undergraduate, Public Relations, Uncategorized|

Ada Tours & Travel’s research discusses about CRM (Customer Relationship Management) as the role of to improve corporate image of Umrah travel service towards to customers. In corporate services, the role of CRM is the most important thing that has to be preserved and implemented well in the company especially in industry of Umrah travel. [...]

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Signification Ianfu on Women Victims of Colonialism in Indonesia 1942-1945:A Phenomenological Analysis by SHINTARO

By |2014-10-20T05:43:13+00:00October 20th, 2014|Abstract Undergraduate, Public Relations, Uncategorized|

Ianfu is a term for women who entertain Japanese soldiers, and are then placed in Japanese military brothels. During the Japanese colonization in Indonesia, many women felt injustice from Japanese soldiers. This research is focused on the sexual harassment phenomenon that happened to many Indonesian women by the Japanese military. This harassment is seen as [...]

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Application of UU ITE in Social Media: A Case Study On Twitwar between @BenHan VS @Misbakhun by Ayu Kurnia Hapsari

By |2014-10-20T05:41:27+00:00October 20th, 2014|Abstract Undergraduate, Public Relations, Uncategorized|

The use of electronic through an intermediary computer especially on social network sites on twitter, often causes a breach of a norm and ethics. Therefore  the government has legalize the regulations in information technology and electronic transaction (act ITE) which is specially set about things should be prohibited. Things arranged in a deed which have [...]

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The Audiences Response Against Offensive Verbal Communication On Variety Show Television Program (A Descriptive Study On The Words of Harassment From Olga Syahputra) by Theresia Untari

By |2014-10-20T04:10:47+00:00October 20th, 2014|Abstract Undergraduate, Mass Communication, Uncategorized|

This research discusses about the audiences response to the offensive verbal communication on  variety show television programs performed by Olga Syahputra. The purpose of this research is to know what the background is of the bad habits of Olga Syahputra, to know the audiences response to the offensive behaviour in the perspective of ethics, morals, [...]

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Audience Response Towards Moral Values in Movies ( Descriptive Study of SMAN 44 Jakarta Students Towards Moral Values in “Habibie & Ainun” Movie at Cinema 21 Buaran by Adinda Apriliyani Jacob Saleh

By |2014-10-20T03:58:34+00:00October 20th, 2014|Abstract Undergraduate, Mass Communication, Uncategorized|

This research is about audience response towards moral values in cinema. The purpose of this study is to describe SMAN 44 Jakarta students response towards moral values in “Habibie & Ainun” movie at cinema. The theories used in this research is mass communication effect theory. Mass communication effect theory will be divided into three dimensions, [...]

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Relationship Classification Program “R-BO” With Parents interest in SDN 01 Baru Pagi Jakarta When Supervising Children Watching “YKS” Program by Muhammad Fadly Praditya

By |2014-10-20T03:56:17+00:00October 20th, 2014|Abstract Undergraduate, Mass Communication, Uncategorized|

TV is one of the main forms of entertainment for the people of Indonesia at this time because it has advantages not possessed by other media . This is what underlies the birth of a wide variety of television stations in Indonesia. With a wide variety of programs offered by television stations, an institution would [...]

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The Use of Social Media as a Means of Interaction Between Garuda Indonesia and Customers: Descriptive Qualitative Study of Garuda Indonesia’s Account Fan Page by Gusti Dina Khairina Putri

By |2014-10-20T03:54:14+00:00October 20th, 2014|Abstract Undergraduate, Mass Communication, Uncategorized|

  Facebook is not only used to simply connect with friends. Nowadays, especially Facebook Fan Page used by Garuda Indonesia to establish interactive communication with customers. Through this interactive communication Garuda Indonesia makes the customers engage in the development of the company so that they become aware of what is desirable and undesirable from customers. [...]

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Concept Development and Promotion Activity of VirtualConcert Event with Hologram Base: CasE Study of Westlife by Febby Lyan Salim

By |2014-10-20T03:52:07+00:00October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

The trend phenomenon of foreign music in Indonesia is remarked by the increasing number of concerts held by foreign musicians within the past three years, with 71 concerts held in 2013 in total. On one side, there are also many musicians who are currently unable to hold concerts due to several circumstances, such as Westlife, [...]

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Analysis of The Differences and Forming Factors Influencing Electronic Word of Mouth on Brand Trust: Survey on Indomie Goreng Cabe Ijo Facebook Fanpage (www.facebook.com/Indomie) by Raissa Alodia

By |2014-10-20T03:50:13+00:00October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

Technology that continued to progress make the way of communicating society also evolved, started from communicating by mail and up to social media. The progress of the internet has allowed consumers to interact with each other quickly and easily and have formed a phenomenon known as electronic word of mouth (e-WOM). Electronic word of mouth [...]

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