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Monthly Archives: October 2014

The Impact of Destination Image Formed in A Film towards The Viewers’ Intention to Visit: Causal Analysis of New Zealand Tourism Strategy in The Hobbit Trilogy by Patrecia Margaretha

By |2014-10-20T03:47:42+00:00October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

This study identifies the impact of destination image formed in a filmtowards the viewer’s intention to visit. One of the countries that implements this strategy is New Zealand, through its association with The Hobbit trilogy. After conducting a survey to viewers in Kaskus’ The Hobbit thread, it is shown that the majority of viewers have [...]

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The Influence of a Celebrity Endorser against Men in Cosmetic Products Purchasing Decisions: A Study Explanative Causality Study On SHINee As Etude’s Endorser by Rebecca Koerniawan

By |2014-10-20T03:42:09+00:00October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

Celebrity endorsement has became one of the most popular marketing methods to create brand awareness and to create needs to purchase the product and services. This method is frequently used by cosmetic industries. Cosmetic brands often select not only female but also popular male celebrities to attract female consumers.The purpose of this research is to [...]

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The Effect of Membership Card and Product Quality towards Customer Satisfaction and Its Implication to Customer Loyalty: A Case Study on Chatime by Dewi Gunawan

By |2014-10-20T03:39:32+00:00October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

In the increasingly fierce competition, many companies conduct activities to preserve and maintain relationships with customers, one of them is to provide a loyalty program such as membership card. Membership card is a loyalty program that provides benefits to its owner in order to motivate customers to strengthen their purchase towards a product. Not only [...]

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The Utilization of E-commerce Rajagps.com Website as a Medium for Marketing of GPS Super Spring by Silvia Halim

By |2014-10-20T03:37:22+00:00October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

This study aims to describe the role of online marketing through the medium of e-commerce websites in being a medium of a marketing product. The discussion is an e-commerce website as a form of utilization of marketing communications carried out by technology product business Super Spring. Data collected by researchers through interviews and observations of [...]

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The Indonesia Broadcasting Commission (KPI implementation of internal communication through Public Relations in improving the employee’s work qualities. by Latifah Nurdilah

By |2014-10-20T03:34:18+00:00October 20th, 2014|Abstract Undergraduate, Public Relations, Uncategorized|

Every institution or organization needs a certain method of communication in order to maintain  a relationship with its every member. This research is aimed to study how the Indonesia Broadcasting Commission (KPI) implements its internal communication through public relations in order to improve the employees work quality. The theory used to support this research is [...]

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The Impact of Fashion Blogger’s Credibility and Attractiveness on the Online Shop Reputation (Survey on Facebook Fan Page of Cloth Inc) by Stacy Antares

By |2014-10-20T03:06:03+00:00October 20th, 2014|Abstract Undergraduate, Public Relations, Uncategorized|

The technological world has experienced a very rapid development that brings changes to the way people communicate in society. People previously communicated using letters, now by using the telephone, text messages and internet. The presence of the internet allows people to communicate with each other without being restricted by distance, place or time, so that [...]

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The Effect of Family Planning Campaign Message (Two Childern Are Better) Against Innovation Adoption Society: Causality Study in UPT Puskesmas Pagarsih by Meliana Christin

By |2014-10-20T03:04:13+00:00October 20th, 2014|Abstract Undergraduate, Public Relations, Uncategorized|

World population grows from year to year. The population growth is progressively alarming due to countinous population growth even more than what expected from last year. Result of population explosion is a limited natural ability, so there are no relatively sufficient resources, even pollution increased exceeding what nature can accommodate. Government program to reduce the [...]

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Film As Public Relations Media Promotion to Enhance the Image of Marine Tourism Destination: A Descriptive Qualitative Study on Laskar Pelangi Movie As the Image Marine Tourism of Bangka Belitung Province. by Verawaty

By |2014-10-20T02:36:24+00:00October 20th, 2014|Abstract Undergraduate, Public Relations, Uncategorized|

This study looks at Film As Public Relations Media Promotion to Enhance the Image of Marine Tourism Destination. For a hundred years Bangka Belitung was known as a mining area but since the phenomenal film - Laskar Pelangi was launched, the tourists began to consider Bangka Belitung as a tourist destination. Therefore the Bangka Belitung [...]

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Non-Government Organization Campaign in Expanding Educational Access in Remote Area : A Descriptive Study at Book for Mountain by Ananda Aulia Rahma

By |2014-10-20T02:17:50+00:00October 20th, 2014|Abstract Undergraduate, Public Relations, Uncategorized|

Education is fundamental part in order to improve the quality of life. However, access to education in remote area is still fairly minimal. The problem of limited access in remote areas is not just a government responsibility but also the community. This study focuses on the non- government organization Book for Mountain which is part [...]

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The Representation of Tourism Destination on “Jalan-Jalan Men!” Webseries Video by Cantika Kenanga Wangiandara

By |2014-10-16T06:04:05+00:00October 16th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

In the cultural studies, cultural product is constructed by the creator based on a certain intention. One of the issue is the profit interest of the creator. The phenomenon that happened nowadays is, representation of tourism destination on webseries video by malesbanget.com. The creator of video, construct a meaning from what he sees that happened [...]

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