Monthly Archives: October 2014

The Implementation of experiential marketing on Mesin Waktu Generasi 90an event for building community engagement by Albert Utama

By |2014-10-16T05:56:40+00:00October 16th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

Marketing communication has a function not only to promote the sale, but to build a strong bond between the seller and the buyer. In this case, the buyer is not only in the form of individuals, but also in a form of a community. There are so many ways to communicate with the community, one [...]

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CONFERENCE ON CORPORATE COMMUNICATION 2014

By |2014-10-10T06:49:44+00:00October 10th, 2014|Research Showcase, Uncategorized, UPDATE|

Last 3-6 June 2014, LSPR represented by Mr. Rino F. Boer following the Conference on Corporate Communication 2014 at The Hong Kong Polytechnic University, Hong Kong. He is not only present as a participant, but also the opportunity to present a paper entitled “Information versus Relationship: Dominant Factor of Employee Engagement. The Uses of Exploratory [...]

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