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Yearly Archives: 2014

EFFECTS OF PERCEIVED QUALITY AND VALUE CONSCIOUSNESS ON CONSUMER ATTITUDE ALSO THE IMPLICATION TOWARDS BEHAVIORAL INTENTION OF PRIVATE LABEL CARREFOUR By Marcella Rahardja

By |2014-10-22T03:46:20+00:00October 22nd, 2014|Abstract Undergraduate, Marketing, Uncategorized|

This study aims to find out the Direct and Indirect Effects of Perceived Quality and Value Consciousness on Consumer Attitude and the Implication towards Behavioral Intention of private label Carrefour. Theories used in this study are Perceived Quality, Value Consciousness, Consumer Attitude and Behavioral Intention. The research method used is a quantitative and using path [...]

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The Influence Message Content of Bulan Kesehatan Gigi Nasional Advertising Impressions on the Behavior of Oral Maintenance: Regression Study on Students Class IV-VI of SD Yayasan Nurani Insani by Aldrian Praditya Nurhalim

By |2014-10-22T03:38:19+00:00October 22nd, 2014|Abstract Undergraduate, Marketing, Uncategorized|

The problem studied in this research arises from the phenomenon that in the present public service commercials have started to emerge in order to maintain the environmental community. Many advertisements appear on a television channel. The concept in this study is based on the content of advertising messages and these messages must be prepared according [...]

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The Influence of Healthy Diet Campaign Message via Twitter to the Healthy Lifestyle of @dennysantoso’s Followers by Anita Carlotta Natayo

By |2014-10-22T03:34:10+00:00October 22nd, 2014|Abstract Undergraduate, Public Relations, Uncategorized|

Currently, the internet and mobile phone technology are more advanced, so social media is also growing rapidly. This is because almost everyone in Indonesia has its own media access to social media. Since the founding of Twitter as social media, Twitter becomes favorites. In Indonesia, Twitter is used as a tool for creating business and [...]

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The Use of Twitter as a Public Relations Tool Towards Building Corporate Image: A Correlation Study on Twitter Followers @JcoIndonesia by Mediana Agita Pratiwi

By |2014-10-22T03:32:02+00:00October 22nd, 2014|Abstract Undergraduate, Public Relations, Uncategorized|

The use of the Internet in the era of globalization can make the whole world connected. Barriers of distance and time first perceived by the individual are easily overcome with the Internet. People are starting to use the Internet to interact virtually with other users and led to the existence of social media. The birth [...]

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Communicating Corporate Social Responsibility Programs : Evaluative Study on Free Cataract Operation Activity of PT Perusahaan Gas Negara (Persero) Tbk SBU I in Jakarta 2013 by Lastri Lestaria

By |2014-10-22T03:28:30+00:00October 22nd, 2014|Abstract Undergraduate, Public Relations, Uncategorized|

Social programs in health care is one of the CSR programs implemented by PGN and held the Free Cataract Operation Activity of PT Perusahaan Gas Negara (Persero) Tbk SBU I in Jakarta 2013. Program aims to improve the welfare of the community and reduce cataract patients in Indonesia. The objective of this study was to [...]

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The Effect of The Corporate Social Responsibility Program Towards The Corporate Image : Causal Study on The Scholarship Graduates of PT. Djarum CSR Program at Jakarta, Bogor, Depok,Tangerang, Bekasi By Irene Nathania

By |2014-10-22T03:20:21+00:00October 22nd, 2014|Abstract Undergraduate, Public Relations, Uncategorized|

Nowadays, Corporate Social Responsibility (CSR) is no longer considered a voluntary activity. Some of the regulations related to CSR in Indonesia state that CSR has now become mandatory. Besides contributing to the environment and society, CSR has also become one of the communication tools used to support the company's image. As a big company in [...]

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LSPR participate on 1st Media Research Awards & Summit SPS 2014 – Jogjakarta

By |2014-10-20T06:09:20+00:00October 20th, 2014|Uncategorized, UPDATE|

Selamat kepada Dr. Rino F. Boer, Head of Programme Studies LSPR S2 dan Deputy Director II LSPR S1 sebagai pemenang II Call for Papers kategori Media Sosial dalam The 1st Media Research Awards & Summit SPS 2014 di Yogyakarta #IMRAS2014

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The Symbolic Meaning of Buzzer in @motulz’sTwitter Activities by Toshiko Potoboda

By |2014-10-20T06:07:42+00:00October 20th, 2014|Abstract Undergraduate, Mass Communication, Uncategorized|

Social Media Twitter is a form of media communication and interaction by the use of technology and information microblogging based.  The fact that appears is that a buzzer has a role of delivering a symbolic message of Twitter followers to increase awareness of a product or service. The research conducted aims to discover the meaning [...]

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The Influence of watching talk show About environment on housing residents : a Causality study on residents of Citra Garden In “Bumiku Satu” talk show on DAAI TV. by Angela Nadia

By |2014-10-20T06:05:32+00:00October 20th, 2014|Abstract Undergraduate, Mass Communication, Uncategorized|

There is a phenomenon where housing residents which are accustomed to watching talk show about environment are more likely to take actions that show that they care about their environment they live in. Because of that the writer is interested to conduct a research about the talk show “Bumiku Satu” on DAAI TV which is [...]

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