The trend phenomenon of foreign music in Indonesia is remarked by the increasing number of concerts held by foreign musicians within the past three years, with 71 concerts held in 2013 in total. On one side, there are also many musicians who are currently unable to hold concerts due to several circumstances, such as Westlife, [...]
Technology that continued to progress make the way of communicating society also evolved, started from communicating by mail and up to social media. The progress of the internet has allowed consumers to interact with each other quickly and easily and have formed a phenomenon known as electronic word of mouth (e-WOM). Electronic word of mouth [...]
This study identifies the impact of destination image formed in a filmtowards the viewer’s intention to visit. One of the countries that implements this strategy is New Zealand, through its association with The Hobbit trilogy. After conducting a survey to viewers in Kaskus’ The Hobbit thread, it is shown that the majority of viewers have [...]
Celebrity endorsement has became one of the most popular marketing methods to create brand awareness and to create needs to purchase the product and services. This method is frequently used by cosmetic industries. Cosmetic brands often select not only female but also popular male celebrities to attract female consumers.The purpose of this research is to [...]
In the increasingly fierce competition, many companies conduct activities to preserve and maintain relationships with customers, one of them is to provide a loyalty program such as membership card. Membership card is a loyalty program that provides benefits to its owner in order to motivate customers to strengthen their purchase towards a product. Not only [...]
This study aims to describe the role of online marketing through the medium of e-commerce websites in being a medium of a marketing product. The discussion is an e-commerce website as a form of utilization of marketing communications carried out by technology product business Super Spring. Data collected by researchers through interviews and observations of [...]
Every institution or organization needs a certain method of communication in order to maintain a relationship with its every member. This research is aimed to study how the Indonesia Broadcasting Commission (KPI) implements its internal communication through public relations in order to improve the employees work quality. The theory used to support this research is [...]
The technological world has experienced a very rapid development that brings changes to the way people communicate in society. People previously communicated using letters, now by using the telephone, text messages and internet. The presence of the internet allows people to communicate with each other without being restricted by distance, place or time, so that [...]
World population grows from year to year. The population growth is progressively alarming due to countinous population growth even more than what expected from last year. Result of population explosion is a limited natural ability, so there are no relatively sufficient resources, even pollution increased exceeding what nature can accommodate. Government program to reduce the [...]
This study looks at Film As Public Relations Media Promotion to Enhance the Image of Marine Tourism Destination. For a hundred years Bangka Belitung was known as a mining area but since the phenomenal film - Laskar Pelangi was launched, the tourists began to consider Bangka Belitung as a tourist destination. Therefore the Bangka Belitung [...]