ABSTRACT

Hate speech has become a relatively new phenomenon felt by the Indonesia people. This is evident in the release of the Chief of Police memo on Hate speech in 2015. The behavior of spreading hate speech has long been done during the elections in Indonesia; through negative or black campaigns in local elections. This also happened before the election of governor (pilkada) in Jakarta in February 2017.The purpose of this research is to know the characteristics of process of Hate Speech loaded information among new voters on election issue. The speech act theory developed by Habermas of Austin and Searle’s became one of the basis for analyzing hate speech in this research. The methodology used in this study uses an approach with indepth interviews on new voters who actively take part in social and religious organizations. The results show that there are three stages experienced by the new voters because of the exposure of hate speech, which are Acceptance (Information Reception), Filter (Filtering Information), and Counter (Defying Information). The typical characteristics of the new selectors in the Acceptance stage, tend to receive information from social media based on real time channels, open, share and are they accelerate. While at Filter stage they tend to choose information based on idealism, social and religious background, group affiliation, media literacy and certain figures. Whereas in the third stage, the new voters tend to defy information any containing hate speech by rejecting information, comparing other facts, looking for agreement and resistance movement.

Keywords: Hate Speech, Beginner Voters, Election