Yearly Archives: 2019

Special Events Fashion Show Collaboration in Socializing Spongebobgold to Support Brand Awareness

By |2020-03-23T17:05:20+00:00December 30th, 2019|Uncategorized|

Alexander Mamby Aruan, Henri Putra Jaya, Adela Setiawan, Felicia Hanslim ABSTRACT MNC Licensing International sees the opportunity of expanding the target market of their brand animation SpongeBob. In its current state, SpongeBob has reached the maturity stage. SpongeBob feels the importance to extend the target market to millennials. Regarding this, SpongeBob created a global campaign called SpongeBob Gold. [...]

The Introduction of HPV Vaccination by the Indonesian Coalition to Prevent Cervical Cancer with an Innovation Diffusion Theory Approach – Aldila Maharani Sutjipto, Janette Maria Pinariya

By |2021-07-06T02:28:30+00:00December 17th, 2019|Research Showcase, Uncategorized|

ABSTRACT This study discusses public relations campaigns in the health sector conducted by KICKS (Koalisi Indonesia Cegah Kanker Serviks) as an effort to introduce HPV vaccination as a primary prevention of cervical cancer. Used case study method with a descriptive qualitative approach, the research aims to obtain information about strategies used in introducing innovations in [...]

Creative and Innovation Houses as Community Empowerment Programs in Muara Bahari Village – Anita Yunia, Janette Maria Pinariya

By |2021-07-06T02:29:21+00:00December 7th, 2019|Research Showcase, Uncategorized|

ABSTRACT The large number of drug abuse and distribution in Indonesia, makes more efforts to prevent and eradicate drugs from various parties, one of them is the government of the National Narcotics Agency. In addition to undergoing the main tasks in the Prevention of the Eradication of Drug Abuse and Circulation Narcotics, National Narcotics Agency [...]

Coevolution of RRI Pro3 News Radio on The Program Indonesia Menyapa – Sri Ulya Suskarwati

By |2021-07-06T02:52:12+00:00December 5th, 2019|Research Showcase, Uncategorized|

Abstract Competition between radio media is inevitable due to emergence of the internet. This was also experienced by Radio Republik Indonesia Programa 3 or RRI Pro3 by changing the news content from FM 88.8 MHz to RRI Net. This research aim to describe the transformation of news content by RRI Pro3. The author uses the [...]

Monthly Discussion : “The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence”.

By |2020-03-12T09:49:33+00:00November 25th, 2019|NEWS, RESEARCH|

Dalam upaya meng-update wawasan dosen dan mahasiswa di lingkungan LSPR, Research Centre LSPR setiap bulan mengadakan kegiatan monthly discussion. Untuk bulan November 2019 ini topik diskusinya adalah membahas buku berjudul “The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence”. Ian Greenleigh, penulis buku ini pada intinya mengungkapkan bagaimana [...]

Marketing Communication Strategy and Visitor Satisfaction Snowbay Waterpark – Jakarta – Dian Dinata Houston, Deddy Irwandy

By |2021-07-06T02:53:52+00:00November 12th, 2019|Research Showcase, Uncategorized|

ABSTRACT Technological development is increasingly developing and advancing, consciously and unconsciously, technological development has changed the behavior of the community. With the internet, people can find out what tourist destinations are suitable for them without having to visit them first. The tourism industry is growing and becoming an idol in Indonesia. Jakarta has many tourist [...]

Monthly Discussion : “Media Relations di Balik Layar: Praktik, Tips, dan Teori”

By |2020-03-12T09:42:13+00:00October 25th, 2019|NEWS, Uncategorized, UPDATE|

Research Centre menyelenggarakan monthly discussion pada 25 Oktober 2019, di Research Centre, Campus C LSPR. Kegiatan ini membahas buku yang berjudul "Media Relations di Balik Layar: Praktik, Tips, dan Teori". Penulis buku dan sebagai praktisi PR sekaligus Akademisi Dr. Riniwaty Makmur, MM. MSi., dan dosen LSPR sekaligus praktisi PR, Ms. Rizka Septiana, MSi., membahas dan berbagi pengalaman sebagai [...]

Workshop Sosial Campaign Planning for Agent of Change

By |2019-10-18T05:19:31+00:00October 18th, 2019|COMMUNITY SERVICE PROGRAMS|

Salah satu permasalahan sosial yang perlu mendapatkan perhatian serius dan kontribusi dari para akademisi komunikasi adalah tingginya tingkat prevalensi merokok di Indonesia, khususnya pada generasi muda. Data Riset Kesehatan Dasar Nasional (Riskesdas) 2018 menunjukan bahwa prevalensi merokok pada remaja usia 10 – 18 tahun mengalami peningkatan sebesar 1,9 % dari 7,2 % pada 2013 menjadi [...]

Dysfunction of Overseas Trade Organizations as Indonesian Diplomacy Actors – Rino F. Boer, Jessica Wongsodiharjo

By |2021-07-06T02:57:10+00:00October 10th, 2019|Research Showcase, Uncategorized|

ABSTRACT The existence of organizations that fight for the interests of Indonesia abroad is often only associated with the Indonesian Embassy (Indonesian Embassy). There are international trade organizations that play an important role in diplomacy such as the INTCC in Bangkok. INTCC held various activities aimed at assisting the promotion of the investment climate in [...]

2019 Ministerial Workshop on Mainstream Media Development

By |2019-09-27T06:47:09+00:00September 27th, 2019|Uncategorized|

Proudly announce that our lecturer, Mr. Rudi Sukandar, Ph.D as delegates The 2019 Ministerial Level Workshop on Mainstream Media Development was held 20-29 August 2019 in Beijing and Qingdao, China. The Meeting was attended by 13 participants from seven countries, namely the Philippines, Ghana, Indonesia, Myanmar, the Dominican Republic, Sri Lanka, and Suriname. Most participants [...]

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