Special Events Fashion Show Collaboration in Socializing Spongebobgold to Support Brand Awareness
Alexander Mamby Aruan, Henri Putra Jaya, Adela Setiawan, Felicia Hanslim ABSTRACT MNC Licensing International sees the opportunity of expanding the target market of their brand animation SpongeBob. In its current state, SpongeBob has reached the maturity stage. SpongeBob feels the importance to extend the target market to millennials. Regarding this, SpongeBob created a global campaign called SpongeBob Gold. [...]