Audience’s Preference for Indonesian Movie – Muhammad Yaumul Rizky, Yolanda Stellarosa
ABSTRACT This research aims to discover the preference of audiences towards Indonesian movie, located in Jakarta. The purpose of this study is to understand the audience preferences of Indonesia movie through movie attributes such as genre, symbolism, actor, director, sequel, production house, film set, and marketing. Quantitative descriptive research method was used in the research [...]