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Monthly Archives: December 2019

Special Events Fashion Show Collaboration in Socializing Spongebobgold to Support Brand Awareness

By |2020-03-23T17:05:20+00:00December 30th, 2019|Uncategorized|

Alexander Mamby Aruan, Henri Putra Jaya, Adela Setiawan, Felicia Hanslim ABSTRACT MNC Licensing International sees the opportunity of expanding the target market of their brand animation SpongeBob. In its current state, SpongeBob has reached the maturity stage. SpongeBob feels the importance to extend the target market to millennials. Regarding this, SpongeBob created a global campaign called SpongeBob Gold. [...]

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The Introduction of HPV Vaccination by the Indonesian Coalition to Prevent Cervical Cancer with an Innovation Diffusion Theory Approach – Aldila Maharani Sutjipto, Janette Maria Pinariya

By |2021-07-06T02:28:30+00:00December 17th, 2019|Research Showcase, Uncategorized|

ABSTRACT This study discusses public relations campaigns in the health sector conducted by KICKS (Koalisi Indonesia Cegah Kanker Serviks) as an effort to introduce HPV vaccination as a primary prevention of cervical cancer. Used case study method with a descriptive qualitative approach, the research aims to obtain information about strategies used in introducing innovations in [...]

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Creative and Innovation Houses as Community Empowerment Programs in Muara Bahari Village – Anita Yunia, Janette Maria Pinariya

By |2021-07-06T02:29:21+00:00December 7th, 2019|Research Showcase, Uncategorized|

ABSTRACT The large number of drug abuse and distribution in Indonesia, makes more efforts to prevent and eradicate drugs from various parties, one of them is the government of the National Narcotics Agency. In addition to undergoing the main tasks in the Prevention of the Eradication of Drug Abuse and Circulation Narcotics, National Narcotics Agency [...]

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Coevolution of RRI Pro3 News Radio on The Program Indonesia Menyapa – Sri Ulya Suskarwati

By |2021-07-06T02:52:12+00:00December 5th, 2019|Research Showcase, Uncategorized|

Abstract Competition between radio media is inevitable due to emergence of the internet. This was also experienced by Radio Republik Indonesia Programa 3 or RRI Pro3 by changing the news content from FM 88.8 MHz to RRI Net. This research aim to describe the transformation of news content by RRI Pro3. The author uses the [...]

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