Monthly Archives: December 2020

Create Successful Content Media as Crisis Mitigation in Tourism Industry During COVID-19 Pandemic – Janette Maria Pinariya, Wulan Yulianti, Jane Mitha, Past Novel Larasaty

By |2021-06-03T08:14:33+00:00December 30th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Every year the Indonesian tourism industry continues to be managed optimally until finally, it can play a role in the country's foreign exchange earnings. Bank Indonesia (BI) stressed the importance of the tourism sector for the Indonesian economy as it succeeded in becoming the second major foreign exchange earner. However, with the Covid-19 pandemic [...]

Restrictions on Some Western Songs: a Counter HegemonyEffort by the West Java Regional Indonesian Broadcasting Commission – Andre Ikhsano, Yolanda Stellarosa

By |2021-06-03T08:39:51+00:00December 13th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Restriction on the broadcasting  of 17 western songs considered full of sexual aspects in the Indonesian province of West Java has given rise to  polemic and criticism. Various reactions, both negative and positive, emerged. Instead of supporting the restriction the Indonesian public appeared to blatantly oppose the policy made by the West Java  Regional [...]

The Influence of Celebrity Endorsement and The Advertisement Message Towards Telkomsel’s Product Awareness and Its Impact on The Purchase Intention – Dinda Mutiara Ayuni, Yuliana Riana Prasetyawati

By |2021-06-07T07:39:46+00:00December 7th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT The increasing number of data services usage in Indonesia has triggered each operator (telecommuni-cation  companies)  to  have  an  actual tariff  war related  to  the  demands.  Contradicted  to  those  phenomena, Telkomsel resisted competing in the lower prices. Instead, Raffi Ahmad as the endorser for their latest internet package, which is expected to fit the role [...]

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