Yearly Archives: 2021

Content Analysis of COVID-19 News on ANTARANEWS.COM – Daniari Setiawati, Artini Soeparmo, Deddy Irwandy

By |2021-07-06T09:12:42+00:00June 1st, 2021|Research Showcase, Uncategorized, UPDATE|

ABSTRACT The internet era is described by Bill Kovach and Tom Rosenstiel (2012) as an era of information flooding, so that people are confused about finding accurate information. In the current context, this statement is relevant because Indonesia is facing an outbreak of the COVID-19 virus. The coverage of the COVID-19 outbreak is breaking news [...]

The 4th International Conference on Communication and Business (ICCB) 2021

By |2021-07-06T11:08:06+00:00March 10th, 2021|NEWS, UPDATE|

Warm greetings from LSPR Communication and Business Institute! The 4th International Conference on Communication and Business (ICCB) 2021 was successfully conducted on March 9-10, 2021. The conference theme was “Threading the Post-Pandemic Business Survivability: What's Next for Growth and Opportunity?”. The conference was conducted via Zoom video conferencing app. The first day of the conference [...]

The Effect of Corporate Re-branding on Purchase Intention through The Brand Image of PT Pelita Air Service – Dinda Maisya Nastiti, Nadya Syavaranti, Akhmad Edhy Aruman

By |2021-06-03T08:46:39+00:00February 28th, 2021|Research Showcase, Uncategorized, UPDATE|

ABSTRACT PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT PAS changed its company logo. It is one of the corporate re-branding strategies that aimed to create a good brand image to increase the various services' purchase intention. This study aims to determine the effect [...]

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