Celebrity Endorsers in Government Communication: A Plausible Option amidst Uncertainty and Declining Public Trust- Mohamad Alppy Valdez, Rendro Dhani
ABSTRACT This paper examines the harness of celebrity endorsers by government organizations as a strategy of political public relations. The purpose of this study was to broaden understanding of how celebrity endorsers and key opinion leaders work in the political realm, notably in supporting government policy. This descriptive-qualitative research uses a single case study on [...]