Dalam kondisi yang mengharuskan kerja dirumah (WFH), Research Centre kembali mengadakan book discussion yang untuk pertama kali dilakukan secara live dan online menggunakan aplikasi google meet pada hari Jumat, 17 April 2020, pukul 14.00 – 15.30 WIB. Diskusi di bulan April ini membahas buku yang berjudul PR My Way (2020) karya terbaru Nico A. Wattimena, [...]
ABSTRACT Not long after Uber left the business in Indonesia in 2018, increasing numbers of ride-hailing users in Indonesia have been dominated by Gojek and Grab, with more than 100 million users downloaded each of their applications. We don‘t know how the recent Covid-19 pandemic -- when governments urged people to work from home and [...]
ABSTRACT Film becomes a media that is currently still in demand by the public in understanding phenomena that have and even are happening based on real or fictional stories. The Kartini film directed by Hanung Bramantyo and played by Dian Sastrowardoyo as Kartini presents a true story based on history to the public. This film [...]
LPPM Institut Komunikasi dan Bisnis LSPR-Jakarta bekerja sama dengan RSUD Ciawi Kabupaten Bogor menyelenggarakan kegiatan tes rekrutmen bagi calon pegawai BLUD RSUD Ciawi Kabupaten Bogor yang bertempat di Aula Gedung A Lantai 4 RSUD Ciawi Bogor pada tanggal 20 Februari 2020. Kegiatan ini melibatkan 23 (duapuluh tiga) orang pelamar calon pegawai BLUD RSUD Ciawi Bogor [...]
ABSTRACT STIE KESATUAN campus in the academic year 2017/2018 has the highest number of students compared to previous school years. This study aims to determine the causality between brand trust and marketer persuasion on the decision of students choosing to study at STIE KESATUAN. The paradigm used is positivistic with a quantitative approach, a survey [...]
ABSTRACT In 2017 the Measles rubella immunization phenomenon caught the public’s attention. The act of rejection from parents resulted in negative coverage and led the Ministry of Health to a crisis. Public relations is a division whose role is to protect and maintain the reputation of an organization through crisis management actions. The purpose of [...]
Mengawali tahun baru monthly discussion edisi Januari 2020 yang sangat istimewa kedatangan seorang tamu Professor Anne Gregory, seorang pakar public relations dari University of Huddersfields, UK. Acara diskusi bulan ini diadakan di Research Centre, Campus C LSPR Sudirman Park – Jakarta. Professor Anne Gregory memberikan presentasi yang sangat menarik dengan topik “How to Publish a Research Article [...]
Alexander Mamby Aruan, Henri Putra Jaya, Adela Setiawan, Felicia Hanslim ABSTRACT MNC Licensing International sees the opportunity of expanding the target market of their brand animation SpongeBob. In its current state, SpongeBob has reached the maturity stage. SpongeBob feels the importance to extend the target market to millennials. Regarding this, SpongeBob created a global campaign called SpongeBob Gold. [...]
ABSTRACT This study discusses public relations campaigns in the health sector conducted by KICKS (Koalisi Indonesia Cegah Kanker Serviks) as an effort to introduce HPV vaccination as a primary prevention of cervical cancer. Used case study method with a descriptive qualitative approach, the research aims to obtain information about strategies used in introducing innovations in [...]
ABSTRACT The large number of drug abuse and distribution in Indonesia, makes more efforts to prevent and eradicate drugs from various parties, one of them is the government of the National Narcotics Agency. In addition to undergoing the main tasks in the Prevention of the Eradication of Drug Abuse and Circulation Narcotics, National Narcotics Agency [...]
