"Long journey start with small steps" said I Gusti Agung Puja Waseka as the keynote speaker, during the inauguration of the ASEAN LSPR as a study center in the perspective of Public Relations. He considered that this is a first step to prepare for the ASEAN Economic Community in 2015. Remarks from H.E. Dr. AKP [...]
Opening The Series Program "ASEAN Community is Opportunity, ASEAN is a Process"
The world of marketing public relations, or MPR, has transformed rapidly. Exceeding the norms of conventional marketing practices, it has turned to innovative and/or complementary methods to surge the competitiveness within a globalized environment. MPR enlightens us that the use of social media could play an important role in engaging new customers, persuading public attitude [...]
History of the ASEAN Community Establishment of the ASEAN Community begins with the commitment of ASEAN leaders with the signing of the ASEAN Vision 2020 in Kuala Lumpur in 1997 which aspires to ASEAN as a community. Later in the 9th ASEAN Summit in Bali in 2003 with the signing of ASEAN Concord II which [...]
Lewat buku terbarunya, "Komunikasi Pemasaran Era Digital", Dr. Ilham Prisgunanto berbagi mengenai isu-isu terbaru seputar komunikasi pemasaran digital, termasuk tentang WOMM, perilaku beli konsumen di era digital, strategi dan pemanfaatan multimedia dalam dalam komunikasi pemasaran digital saat ini.
On November 11 to 12, 2014, five lecturers LSPR-Jakarta as a speaker at the 4th International Seminar and Conference 2014 “ Islamic Economics and Beyond” (ISC) . Yuliana Riana P, MM presented the paper on The Effect of Corporate Identity of The Image Corporate and Its Impact on The Corporate Reputation. Nelly Nailatie Maarif, MBA [...]
On the day Monday, December 1st, 2014, two lecturer LSPR- Jakarta is Yuliana Riana P, MM as Head of Community Service (LPPM) and Dr. Rino F Boer, Director of Postgraduate Programs invited a guest speaker at a meeting of the audit plan communications and public opinion research in 2015 in the Bureau of Communication and [...]
Grounded Theory is currently hailed as one of the most used method in qualitative method in the United States. Hailed due to its flexibility and ability to analyze salient and complex issues, Grounded Theory offered possibilities beyond other research methods. Uniquely, Grounded Theory is a still being continuously developed since its creation in 1967 by [...]
Dalam konteks analisa media untuk kepentingan professional, kebutuhan akan metode yang memiliki dasar akademis kuat namun mampu memenuhi apa yang dibutuhkan oleh para professional adalah sebuah kebutuhan mendesak. Saat ini ada beberapa metode yang tersedia namun untuk pertama kalinya, sebuah pendekatan baru dibuat oleh seorang akademisi muda yang juga seorang professional dalam analisa media. [...]
