This research is about the influence of messages and celebrity endorsers in the advertisement of Luwak White Koffie by Pevita Pearce to the consumer’s buying decision which is aimed to find out the path and the influence of the message and celebrity endorser in Pevita Pearce’s advertisement of Luwak White Koffie simultaneously to the consumer’s [...]
One of the best selling novels by Victor Hugo which has been turned into a movie with the same title, namely Les Miserables (2012) attracted the attention of many people from many countries. One of the interests is the costume that was used by the casts. Not only interesting from the culture and era, but [...]
Fashion is a form of non verbal communication that representsa self-image and personality. Nowadays, a lot of people realize that fashion is important. Development of fashion is increasing rapidly everyday. It can be seen from many fashion designers, fashion events and fashion icons in the world. In Indonesia, many fashion designers, fashion events and fashion [...]
Singing is a part of music that can be a channel to deliver a message. The most important essence in singing is to interpret the meaning of the song. Singing is one of the real forms of expressive communication function that used to convey the feelings and influence people indirectly. Soundcloud is a medium to [...]
The presence of best original score category in the prestigious film awards, academy awards of motion pictures and arts, proves how important the existence of a film score in a movie. Music acts not only as a ‘filter’ or transition that connects each scene in a movie, but has further impact in those who watch. [...]
The research is expected to provide a clear exposure regarding the technology development on decisions using Commuter Line service. This research started from the new technology, so the concept in this research is the technology accepetance model which will influence an individual's decision to use the service. One of the new technology developments are the [...]
This study aims to find out the Direct and Indirect Effects of Perceived Quality and Value Consciousness on Consumer Attitude and the Implication towards Behavioral Intention of private label Carrefour. Theories used in this study are Perceived Quality, Value Consciousness, Consumer Attitude and Behavioral Intention. The research method used is a quantitative and using path [...]
The problem studied in this research arises from the phenomenon that in the present public service commercials have started to emerge in order to maintain the environmental community. Many advertisements appear on a television channel. The concept in this study is based on the content of advertising messages and these messages must be prepared according [...]
Currently, the internet and mobile phone technology are more advanced, so social media is also growing rapidly. This is because almost everyone in Indonesia has its own media access to social media. Since the founding of Twitter as social media, Twitter becomes favorites. In Indonesia, Twitter is used as a tool for creating business and [...]
The use of the Internet in the era of globalization can make the whole world connected. Barriers of distance and time first perceived by the individual are easily overcome with the Internet. People are starting to use the Internet to interact virtually with other users and led to the existence of social media. The birth [...]