This study aims to describe the role of online marketing through the medium of e-commerce websites in being a medium of a marketing product. The discussion is an e-commerce website as a form of utilization of marketing communications carried out by technology product business Super Spring. Data collected by researchers through interviews and observations of [...]
In the cultural studies, cultural product is constructed by the creator based on a certain intention. One of the issue is the profit interest of the creator. The phenomenon that happened nowadays is, representation of tourism destination on webseries video by malesbanget.com. The creator of video, construct a meaning from what he sees that happened [...]
Marketing communication has a function not only to promote the sale, but to build a strong bond between the seller and the buyer. In this case, the buyer is not only in the form of individuals, but also in a form of a community. There are so many ways to communicate with the community, one [...]
The Correlation Between Satisfaction News Award With The Provider Consumer Loyalty (Correlation Study of ICSA 2009 News Award with Telkom Speedy Consumer Loyalty) This research is about the correlation between ICSA 2009 news award and Telkom Speedy consumer loyalty. ICSA 2009 award has been given by Frontier Consulting Group and SWA magazine for Telkom Speedy [...]
Brand Image Influence on Cosmetic Products Buying Decision By Consumers (Survey On PT. Sariayu Martha Tilaar’s Consumer, Jakarta) Development era encourage women to become increasingly concerned with beauty matter. One of media that can meet the basic needs of female beauty is cosmetic products. Besides as a need fulfillment, cosmetic products is also a means [...]
Strategi Komunikasi Instansi Pemerintah RI Dalam Mempromosikan Batik Untuk Memperoleh Dukungan Dari Masyarakat Internasional (Studi Deskriptif Kualitatif Pada Kementerian Luar Negeri RI – Jakarta Atas Pengukuhan Batik Oleh UNESCO) - Megawati Indonesia is a country rich in cultural heritage, one of which is batik. Initially seen as batik clothes that can only be. However, batik [...]
Audience Response on Sariwangi’s Tea Ad Lets Talk Version in Television (Quantitative Descriptive Study of Sariwangi Lets Talk Ad Birthday’s Versionon BSD CitizensSekt 1.7 RW. 011) The research describes the responses of viewers to Sariwangi’s Ads Let's Talk version made by Sariwangi Brand. It is interesting to conduct research because of many communication problems occured [...]
Promotional Strategy of Hybrid Automobile to Indonesia Society (Analysis of PT Toyota Astra Motors’ IMC Strategies on Launching Toyota Prius Gen.III in Jakarta) Promoting or introducing hybrid cars to the people need different promotional strategies. Even though it stills called a car, it embraces different system, which is hybrid. Hybrid car is a car that [...]
The Property Marketing Communication Strategy In Increasing Sales On Gateway Apartment Of Binakarya Propertindo Group The research describes the marketing communication strategy used by Binakarya Propertindo Group in increasing Pesanggrahan Gateway Apartment. As the Ministry of Citizen Residence declares the 1000-tower-program, new opportunities of building subsidized gateway for developers occur. The opportunities also lead to [...]
