The use of electronic through an intermediary computer especially on social network sites on twitter, often causes a breach of a norm and ethics. Therefore the government has legalize the regulations in information technology and electronic transaction (act ITE) which is specially set about things should be prohibited. Things arranged in a deed which have [...]
This research discusses about the audiences response to the offensive verbal communication on variety show television programs performed by Olga Syahputra. The purpose of this research is to know what the background is of the bad habits of Olga Syahputra, to know the audiences response to the offensive behaviour in the perspective of ethics, morals, [...]
This research is about audience response towards moral values in cinema. The purpose of this study is to describe SMAN 44 Jakarta students response towards moral values in “Habibie & Ainun” movie at cinema. The theories used in this research is mass communication effect theory. Mass communication effect theory will be divided into three dimensions, [...]
TV is one of the main forms of entertainment for the people of Indonesia at this time because it has advantages not possessed by other media . This is what underlies the birth of a wide variety of television stations in Indonesia. With a wide variety of programs offered by television stations, an institution would [...]
Facebook is not only used to simply connect with friends. Nowadays, especially Facebook Fan Page used by Garuda Indonesia to establish interactive communication with customers. Through this interactive communication Garuda Indonesia makes the customers engage in the development of the company so that they become aware of what is desirable and undesirable from customers. [...]
The trend phenomenon of foreign music in Indonesia is remarked by the increasing number of concerts held by foreign musicians within the past three years, with 71 concerts held in 2013 in total. On one side, there are also many musicians who are currently unable to hold concerts due to several circumstances, such as Westlife, [...]
Technology that continued to progress make the way of communicating society also evolved, started from communicating by mail and up to social media. The progress of the internet has allowed consumers to interact with each other quickly and easily and have formed a phenomenon known as electronic word of mouth (e-WOM). Electronic word of mouth [...]
This study identifies the impact of destination image formed in a filmtowards the viewer’s intention to visit. One of the countries that implements this strategy is New Zealand, through its association with The Hobbit trilogy. After conducting a survey to viewers in Kaskus’ The Hobbit thread, it is shown that the majority of viewers have [...]
Celebrity endorsement has became one of the most popular marketing methods to create brand awareness and to create needs to purchase the product and services. This method is frequently used by cosmetic industries. Cosmetic brands often select not only female but also popular male celebrities to attract female consumers.The purpose of this research is to [...]
In the increasingly fierce competition, many companies conduct activities to preserve and maintain relationships with customers, one of them is to provide a loyalty program such as membership card. Membership card is a loyalty program that provides benefits to its owner in order to motivate customers to strengthen their purchase towards a product. Not only [...]