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THE CREDIBILITY OF NEWS PORTAL IN INDONESIA : AN EXPLORATORY STUDY Sherly Haristya, Hersinta, Fiona Suwana, Indrati Kurniana Abstract In journal publications and academic references shown that instead of defining what makes news appealing, what is widely researched is how a media is perceived and measured as credible compare to other media. Using similar approaches, [...]

“CONTROVERSIAL MARKETING” MELALUI WORD OF MOUTH (STUDI KASUS PEMASARAN DENGAN PETI MATI OLEH PT BUZZ & CO) Sherly Haristya, Hersinta, Fiona Suwana, Olivia Deliani Hutagaol   Abstract Persaingan dalam dunia pemasaran yang semakin ketat, menuntut adanya usaha-usaha lebih keras, baik dalam hal ide maupun kreativitas dalam mempromosikan brand atau produk. Bahkan, kreativitas ini bahkan menempuh [...]