Every organisation has to handle a crisis. It could be a minor or major crisis. Sometimes it starts with something small like a negative comment on the company’s product on a Facebook posting. This could quickly escalate to a crisis if you do not respond quickly and effectively. In 2009, a Domino Pizza employee in [...]
The world of marketing public relations, or MPR, has transformed rapidly. Exceeding the norms of conventional marketing practices, it has turned to innovative and/or complementary methods to surge the competitiveness within a globalized environment. MPR enlightens us that the use of social media could play an important role in engaging new customers, persuading public attitude [...]
History of the ASEAN Community Establishment of the ASEAN Community begins with the commitment of ASEAN leaders with the signing of the ASEAN Vision 2020 in Kuala Lumpur in 1997 which aspires to ASEAN as a community. Later in the 9th ASEAN Summit in Bali in 2003 with the signing of ASEAN Concord II which [...]
Monday, 13 October 2014 – LSPR Jakarta and Directorate General of ASEAN Cooperation, Ministry of Foreign Affairs of Indonesia signed the MOU for education, research and social services cooperation. On the same day, LSPR Centre of Study on ASEAN PR inauguration took place. The existence of this research centre becomes vital and interesting amongst the [...]
