Research Showcase

ABSTRACT This paper examines the harness of celebrity endorsers by government organizations as a strategy of political public relations. The purpose of this study was to broaden understanding of how celebrity endorsers and key opinion leaders work in the political realm, notably in supporting government policy. This descriptive-qualitative research uses a single case study on [...]

ABSTRACT Freedom of the press regulations are adhered to by various countries, including Indonesia and Sweden. Every nation wants their country to be free, and uphold freedom of expression and human rights. Sweden is the first country to regulate freedom of expression by enacting Freedom of the Press Act in 1766, while Indonesia has so [...]

ABSTRACT Tinder, as one of the most popular online dating applications, is nicknamed as the hookup app. The negative perceptions inherent among the public were born because of how users in western countries operate the application, which does not follow the norms adopted in Indonesia. Many people assume that most Tinder users are those who [...]

ABSTRACT One of the strong and real cultural dominations in Indonesia is the dominance of Western pop music. In this case, there is a voluntary acceptance by the Indonesian people of Western pop music which leads to the concept of Gramsci's hegemony. The continuity of the hegemony of western pop music in the country has [...]

ABSTRACT The world is in the grip of a health crisis due to the unforeseen consequences of the COVID-19 pandemic causing a substantial increase in distress associated with pain, depression, and loss. Indonesia is not handling the epidemic properly at this early stage due to a lack of planning and readiness on the part of [...]

ABSTRACT The internet era is described by Bill Kovach and Tom Rosenstiel (2012) as an era of information flooding, so that people are confused about finding accurate information. In the current context, this statement is relevant because Indonesia is facing an outbreak of the COVID-19 virus. The coverage of the COVID-19 outbreak is breaking news [...]

ABSTRACT PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT PAS changed its company logo. It is one of the corporate re-branding strategies that aimed to create a good brand image to increase the various services' purchase intention. This study aims to determine the effect [...]

ABSTRACT While studies have shown the importance of pictorial health warnings (PHW) as a tobacco control strategy, empirical evidence on the efficacy of PHW in prompting smoking behavior remains inconclusive. The study aimed to examine the association between PHW and cognitive reactions, emotional/affective reactions, and smoking behavior. We conducted a mixed-methods study, which included a [...]

ABSTRACT Every year the Indonesian tourism industry continues to be managed optimally until finally, it can play a role in the country's foreign exchange earnings. Bank Indonesia (BI) stressed the importance of the tourism sector for the Indonesian economy as it succeeded in becoming the second major foreign exchange earner. However, with the Covid-19 pandemic [...]

ABSTRACT Restriction on the broadcasting  of 17 western songs considered full of sexual aspects in the Indonesian province of West Java has given rise to  polemic and criticism. Various reactions, both negative and positive, emerged. Instead of supporting the restriction the Indonesian public appeared to blatantly oppose the policy made by the West Java  Regional [...]