The Influence of Celebrity Endorsement and The Advertisement Message Towards Telkomsel’s Product Awareness and Its Impact on The Purchase Intention – Dinda Mutiara Ayuni, Yuliana Riana Prasetyawati
ABSTRACT The increasing number of data services usage in Indonesia has triggered each operator (telecommuni-cation companies) to have an actual tariff war related to the demands. Contradicted to those phenomena, Telkomsel resisted competing in the lower prices. Instead, Raffi Ahmad as the endorser for their latest internet package, which is expected to fit the role [...]