Research Showcase

The Influence of Celebrity Endorsement and The Advertisement Message Towards Telkomsel’s Product Awareness and Its Impact on The Purchase Intention – Dinda Mutiara Ayuni, Yuliana Riana Prasetyawati

By |2021-06-07T07:39:46+00:00December 7th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT The increasing number of data services usage in Indonesia has triggered each operator (telecommuni-cation  companies)  to  have  an  actual tariff  war related  to  the  demands.  Contradicted  to  those  phenomena, Telkomsel resisted competing in the lower prices. Instead, Raffi Ahmad as the endorser for their latest internet package, which is expected to fit the role [...]

Social Media, Youth and Environmental Low-Risk Activism: A Case Study of Savesharks Indonesia Campaign On Twitter – Hersinta, Adithiyasanti Sofia

By |2021-06-03T08:55:09+00:00November 30th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT The  lack  of  understanding  and  awareness  on  shark’s conservation in Indonesia is still largely found.  Evidently,  it  could  be  seen  from  the massive reducing number of shark’s population, irresponsible  consumption  of  shark  meat,  and constant  activities  on  illegal, unregulated  and unreported shark fishing and finning in Indonesia. On the other hand, shark existence is [...]

Global Capability Framework For The Public Relations and Communication Management Profession: Indonesian Perspective – Rendro Dhani, Yuliana R. Prasetyawati, Yunita Permatasari, Riska Afrianti, Lamria R. Fitriyani

By |2021-01-11T07:49:30+00:00November 1st, 2020|RESEARCH, Research Projects, Research Showcase, Uncategorized, UPDATE|

Executive Summary CREATING a global capability framework (GCF) for the public relations and communication management profession is a global project that has been undertaken in several countries. The GCF is the first and foremost Global Alliance1 project in partnership with the University of Huddersfield, UK, commenced in 2016. To expand the area of study and [...]

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Accelerating Diffusion Innovation Using Celebrities as Opinion Leaders for Millennials: HPV Vaccines in Indonesia – Janette Maria Pinariya, Andre Ikhsano, Aldila Maharani Sutjipto

By |2021-06-03T07:23:17+00:00September 30th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Indonesia has become the country with the second-highest number of cervical cancer patients. It is the only type of cancer that could be prevented, but the public's understanding is still very low. The urgency of this issue especially applied for the millennial generation. This study discusses the campaigns in the health sector conducted by [...]

Comparative Analysis of Online News Content Objectivity On COVID-19 Between Detik.Com and Kompas.Com – Silvia Pristianita, Marta Rustono Farady, Amanda Mercedes, Yohanes Nugroho Widiyanto, Rino Febrianno Boer

By |2021-06-03T08:15:25+00:00September 20th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Since March 11, 2020, COVID-19 has been declared as a global pandemic. The case of the COVID-19 has become the major topic of the media around the world because it didn’t only threaten human life, it also gave negative impacts on various sectors. Many kinds of news about COVID-19, which its context started from [...]

The Torch Theory of Youth Leadership in Nusantara Malay Archipelago: Four Typologies in Indonesian Cities – Mohammad Reevany Bustami, Taufan Teguh Akbari

By |2021-06-03T10:09:18+00:00September 3rd, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT The present discourse on leadership has been dominated by literature centred on the baby-boomers and even on the older cohorts. Yet, with the rise of the millennial generation and their influx into the various spaces within the society, be they economic, social or political, there are limited studies and established theories of youth leadership [...]

The Communication Pattern of Transnational Terrorist Group: A Study Case of JamaahAnsharutDaulah (JAD) Indonesia – Muhammad AfifYanfa Ananta, Rudi Sukandar

By |2021-06-03T09:59:48+00:00August 10th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT The spread of radical ideas that led to acts of terrorism is still a big problem in Indonesia. One group that is still the focus of discussion is the JamaahAnsharutDaulah (JAD). Although it has been frozen, this terrorist group allegedly evolved and changed. These changes require a communication process to complete the entire organization [...]

Strategic Marketing in Indonesian Radio Companies: Integrated Radio Brands Communications – Kartika Singarimbun, Siti Karlinah , YuliandreDarwis , DadangRahmatHidayat

By |2021-06-03T09:56:20+00:00August 10th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT The study examined the extent to which radio branding communication activities follow the principle of coordination that characterizes an integrated marketing communication approach. The qualitative exploratory approach entailed in-depth interviews with key informants from three different wellknown youth radio brand companies who were involved in the implementation of radio branding communications in terms of [...]

Implementation of Special Event Strategy Supporting Brand Awareness of Miniso Beauty Product – Alexander Mamby Aruan, Vanessa Tiffany, Sasqia Khaliza Rahmadilla, Santi Delliana

By |2021-06-03T08:13:50+00:00August 7th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT The name Miniso is already familiar to the people of Indonesia. Unfortunately, the fact that Miniso released a beauty product is still unknown to the public. This is proven by searching Miniso Make-Up Indonesia using Google on November 21st, 2018, which only reached 219,000 results. This is due to the lack of publications made [...]

Leveraging the COVID-19 Crisis in Making Work-From-Home a Mainstream Practice in the Oil and Gas Industry – Indira Dewi, Gracia Rachmi Adiarsi

By |2021-06-03T08:19:17+00:00July 3rd, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT During the COVID-19 crisis, the oil and gas industry is among industries that face challenges in selling their products and struggling to manage their cash flow. The pressure to improve financial discipline within the oil and gas industry started even before the COVID-19 crisis. This paper validates the feasibility of adopting work-from-home (WFH) as [...]

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