EFFECT OF HALAL IDENTITY AND MOTIVATION TO IMAGE COMPANY AND ITS IMPACT ON ITS REPUTATION By : Yuliana Riana P & Veronika Trimardhany
This study specifically examines the company's identity, as measured by lawful identity consisting of a label kosher or halal certificate. Kosher identity will be a stimulus for the stakeholders to build an image and ultimately becoming a stimulus to establish the company's reputation. Halal identity considered important, as Indonesia is the largest Muslim country. In [...]