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The Use of Social Media as a Means of Interaction Between Garuda Indonesia and Customers: Descriptive Qualitative Study of Garuda Indonesia’s Account Fan Page by Gusti Dina Khairina Putri
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The Use of Social Media as a Means of Interaction Between Garuda Indonesia and Customers: Descriptive Qualitative Study of Garuda Indonesia’s Account Fan Page by Gusti Dina Khairina Putri

Abstract Undergraduate, Mass Communication, Uncategorized

The Use of Social Media as a Means of Interaction Between Garuda Indonesia and Customers: Descriptive Qualitative Study of Garuda Indonesia’s Account Fan Page by Gusti Dina Khairina Putri

By sujatmiko|2014-10-20T03:54:14+00:00October 20th, 2014|Abstract Undergraduate, Mass Communication, Uncategorized|

Facebook is not only used to simply connect with friends. Nowadays, especially Facebook Fan Page used by Garuda Indonesia to establish interactive communication with customers. Through this interactive communication Garuda Indonesia makes the customers engage in the development of the company so that they become aware of what is desirable and undesirable from customers. [...]

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Concept Development and Promotion Activity of VirtualConcert Event with Hologram Base: CasE Study of Westlife by Febby Lyan Salim
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Concept Development and Promotion Activity of VirtualConcert Event with Hologram Base: CasE Study of Westlife by Febby Lyan Salim

Abstract Undergraduate, Marketing, Uncategorized

Concept Development and Promotion Activity of VirtualConcert Event with Hologram Base: CasE Study of Westlife by Febby Lyan Salim

By sujatmiko|2014-10-20T03:52:07+00:00October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

The trend phenomenon of foreign music in Indonesia is remarked by the increasing number of concerts held by foreign musicians within the past three years, with 71 concerts held in 2013 in total. On one side, there are also many musicians who are currently unable to hold concerts due to several circumstances, such as Westlife, [...]

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Analysis of The Differences and Forming Factors Influencing Electronic Word of Mouth on Brand Trust: Survey on Indomie Goreng Cabe Ijo Facebook Fanpage (www.facebook.com/Indomie) by Raissa Alodia
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Analysis of The Differences and Forming Factors Influencing Electronic Word of Mouth on Brand Trust: Survey on Indomie Goreng Cabe Ijo Facebook Fanpage (www.facebook.com/Indomie) by Raissa Alodia

Abstract Undergraduate, Marketing, Uncategorized

Analysis of The Differences and Forming Factors Influencing Electronic Word of Mouth on Brand Trust: Survey on Indomie Goreng Cabe Ijo Facebook Fanpage (www.facebook.com/Indomie) by Raissa Alodia

By sujatmiko|2014-10-20T03:50:13+00:00October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

Technology that continued to progress make the way of communicating society also evolved, started from communicating by mail and up to social media. The progress of the internet has allowed consumers to interact with each other quickly and easily and have formed a phenomenon known as electronic word of mouth (e-WOM). Electronic word of mouth [...]

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The Impact of Destination Image Formed in A Film towards The Viewers’ Intention to Visit: Causal Analysis of New Zealand Tourism Strategy in The Hobbit Trilogy by Patrecia Margaretha
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The Impact of Destination Image Formed in A Film towards The Viewers’ Intention to Visit: Causal Analysis of New Zealand Tourism Strategy in The Hobbit Trilogy by Patrecia Margaretha

Abstract Undergraduate, Marketing, Uncategorized

The Impact of Destination Image Formed in A Film towards The Viewers’ Intention to Visit: Causal Analysis of New Zealand Tourism Strategy in The Hobbit Trilogy by Patrecia Margaretha

By sujatmiko|2014-10-20T03:47:42+00:00October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

This study identifies the impact of destination image formed in a filmtowards the viewer’s intention to visit. One of the countries that implements this strategy is New Zealand, through its association with The Hobbit trilogy. After conducting a survey to viewers in Kaskus’ The Hobbit thread, it is shown that the majority of viewers have [...]

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The Influence of a Celebrity Endorser against Men in Cosmetic Products Purchasing Decisions: A Study Explanative Causality Study On SHINee As Etude’s Endorser by Rebecca Koerniawan
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The Influence of a Celebrity Endorser against Men in Cosmetic Products Purchasing Decisions: A Study Explanative Causality Study On SHINee As Etude’s Endorser by Rebecca Koerniawan

Abstract Undergraduate, Marketing, Uncategorized

The Influence of a Celebrity Endorser against Men in Cosmetic Products Purchasing Decisions: A Study Explanative Causality Study On SHINee As Etude’s Endorser by Rebecca Koerniawan

By sujatmiko|2014-10-20T03:42:09+00:00October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

Celebrity endorsement has became one of the most popular marketing methods to create brand awareness and to create needs to purchase the product and services. This method is frequently used by cosmetic industries. Cosmetic brands often select not only female but also popular male celebrities to attract female consumers.The purpose of this research is to [...]

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The Effect of Membership Card and Product Quality towards Customer Satisfaction and Its Implication to Customer Loyalty: A Case Study on Chatime by Dewi Gunawan
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The Effect of Membership Card and Product Quality towards Customer Satisfaction and Its Implication to Customer Loyalty: A Case Study on Chatime by Dewi Gunawan

Abstract Undergraduate, Marketing, Uncategorized

The Effect of Membership Card and Product Quality towards Customer Satisfaction and Its Implication to Customer Loyalty: A Case Study on Chatime by Dewi Gunawan

By sujatmiko|2014-10-20T03:39:32+00:00October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

In the increasingly fierce competition, many companies conduct activities to preserve and maintain relationships with customers, one of them is to provide a loyalty program such as membership card. Membership card is a loyalty program that provides benefits to its owner in order to motivate customers to strengthen their purchase towards a product. Not only [...]

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The Utilization of E-commerce Rajagps.com Website as a Medium for Marketing of GPS Super Spring by Silvia Halim
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The Utilization of E-commerce Rajagps.com Website as a Medium for Marketing of GPS Super Spring by Silvia Halim

Abstract Undergraduate, Marketing, Uncategorized

The Utilization of E-commerce Rajagps.com Website as a Medium for Marketing of GPS Super Spring by Silvia Halim

By sujatmiko|2014-10-20T03:37:22+00:00October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

This study aims to describe the role of online marketing through the medium of e-commerce websites in being a medium of a marketing product. The discussion is an e-commerce website as a form of utilization of marketing communications carried out by technology product business Super Spring. Data collected by researchers through interviews and observations of [...]

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The Indonesia Broadcasting Commission (KPI implementation of internal communication through Public Relations in improving the employee’s work qualities. by Latifah Nurdilah
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The Indonesia Broadcasting Commission (KPI implementation of internal communication through Public Relations in improving the employee’s work qualities. by Latifah Nurdilah

Abstract Undergraduate, Public Relations, Uncategorized

The Indonesia Broadcasting Commission (KPI implementation of internal communication through Public Relations in improving the employee’s work qualities. by Latifah Nurdilah

By sujatmiko|2014-10-20T03:34:18+00:00October 20th, 2014|Abstract Undergraduate, Public Relations, Uncategorized|

Every institution or organization needs a certain method of communication in order to maintain a relationship with its every member. This research is aimed to study how the Indonesia Broadcasting Commission (KPI) implements its internal communication through public relations in order to improve the employees work quality. The theory used to support this research is [...]

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The Impact of Fashion Blogger’s Credibility and Attractiveness on the Online Shop Reputation (Survey on Facebook Fan Page of Cloth Inc) by Stacy Antares

By sujatmiko|2014-10-20T03:06:03+00:00October 20th, 2014|Abstract Undergraduate, Public Relations, Uncategorized|

The technological world has experienced a very rapid development that brings changes to the way people communicate in society. People previously communicated using letters, now by using the telephone, text messages and internet. The presence of the internet allows people to communicate with each other without being restricted by distance, place or time, so that [...]

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The Effect of Family Planning Campaign Message (Two Childern Are Better) Against Innovation Adoption Society: Causality Study in UPT Puskesmas Pagarsih by Meliana Christin
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The Effect of Family Planning Campaign Message (Two Childern Are Better) Against Innovation Adoption Society: Causality Study in UPT Puskesmas Pagarsih by Meliana Christin

Abstract Undergraduate, Public Relations, Uncategorized

The Effect of Family Planning Campaign Message (Two Childern Are Better) Against Innovation Adoption Society: Causality Study in UPT Puskesmas Pagarsih by Meliana Christin

By sujatmiko|2014-10-20T03:04:13+00:00October 20th, 2014|Abstract Undergraduate, Public Relations, Uncategorized|

World population grows from year to year. The population growth is progressively alarming due to countinous population growth even more than what expected from last year. Result of population explosion is a limited natural ability, so there are no relatively sufficient resources, even pollution increased exceeding what nature can accommodate. Government program to reduce the [...]

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