ABSTRACT Instagram is a social media that is currently becoming a lifestyle trend and is in demand by the community. With the advantages of Instagram which is a photo and video posting service, Instagram is not only used for fun but is also used as a source of political information. One of the uses of [...]
ABSTRACT The topics of sustainable development and climate change correlation, pollution, toxic-containing products, and unhealthy lifestyles in urban societies has become a phenomenal issue these days. These issues have evolved around the exploitation of natural resources. It is imperative that all stakeholders stop exploiting natural resources to create better and more sustainable living for today’s [...]
Research Centre kembali mengadakan Webinar book discussion menggunakan aplikasi google meet pada hari Jumat, 15 Mei 2020, pukul 14.00 – 15.00 WIB. Diskusi di bulan Mei ini membahas buku yang berjudul Kecanduan Belanja: Budaya Konsumerisme Dalam Teks (2020) karya terbaru Dr. Yolanda Stellarosa, M.Si,. Wakil Rektor 2 sekaligus dosen LSPR. Buku yang berisi Kecanduan belanja [...]
ABSTRACT Not long after Uber left the business in Indonesia in 2018, increasing numbers of ride-hailing users in Indonesia have been dominated by Gojek and Grab, with more than 100 million users downloaded each of their applications. We don‘t know how the recent Covid-19 pandemic -- when governments urged people to work from home and [...]
ABSTRACT Film becomes a media that is currently still in demand by the public in understanding phenomena that have and even are happening based on real or fictional stories. The Kartini film directed by Hanung Bramantyo and played by Dian Sastrowardoyo as Kartini presents a true story based on history to the public. This film [...]
ABSTRACT STIE KESATUAN campus in the academic year 2017/2018 has the highest number of students compared to previous school years. This study aims to determine the causality between brand trust and marketer persuasion on the decision of students choosing to study at STIE KESATUAN. The paradigm used is positivistic with a quantitative approach, a survey [...]
ABSTRACT In 2017 the Measles rubella immunization phenomenon caught the public’s attention. The act of rejection from parents resulted in negative coverage and led the Ministry of Health to a crisis. Public relations is a division whose role is to protect and maintain the reputation of an organization through crisis management actions. The purpose of [...]
Alexander Mamby Aruan, Henri Putra Jaya, Adela Setiawan, Felicia Hanslim ABSTRACT MNC Licensing International sees the opportunity of expanding the target market of their brand animation SpongeBob. In its current state, SpongeBob has reached the maturity stage. SpongeBob feels the importance to extend the target market to millennials. Regarding this, SpongeBob created a global campaign called SpongeBob Gold. [...]
ABSTRACT This study discusses public relations campaigns in the health sector conducted by KICKS (Koalisi Indonesia Cegah Kanker Serviks) as an effort to introduce HPV vaccination as a primary prevention of cervical cancer. Used case study method with a descriptive qualitative approach, the research aims to obtain information about strategies used in introducing innovations in [...]
ABSTRACT The large number of drug abuse and distribution in Indonesia, makes more efforts to prevent and eradicate drugs from various parties, one of them is the government of the National Narcotics Agency. In addition to undergoing the main tasks in the Prevention of the Eradication of Drug Abuse and Circulation Narcotics, National Narcotics Agency [...]
