Persuaded to Buy

December 3rd, 2013|Comments Off on Persuaded to Buy

PERSUADED TO BUY: HOW ONLINE COMMUNITY FORUM COULD INFLUENCE WOMEN’S IMPULSIVE BUYING BEHAVIOR Authors: Yulia Rachmawati & Hersinta Institution: Graduate [...]

Kekuatan Generasi Muda Dalam Era Digital

December 3rd, 2013|Comments Off on Kekuatan Generasi Muda Dalam Era Digital

“Kekuatan Generasi Muda Dalam Era Digital: Perubahan, Pergerakan dan Revolusi Untuk Menciptakan dampak Sosial” (Studi Kasus: Komunitas Young On Top [...]

“CONTROVERSIAL MARKETING” MELALUI WORD OF MOUTH

November 14th, 2013|Comments Off on “CONTROVERSIAL MARKETING” MELALUI WORD OF MOUTH

“CONTROVERSIAL MARKETING” MELALUI WORD OF MOUTH (STUDI KASUS PEMASARAN DENGAN PETI MATI OLEH PT BUZZ & CO) Sherly Haristya, Hersinta, [...]