The Effect of Corporate Re-branding on Purchase Intention through The Brand Image of PT Pelita Air Service – Dinda Maisya Nastiti, Nadya Syavaranti, Akhmad Edhy Aruman
ABSTRACT PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT [...]
Effects of Pictorial Health Warnings on Cognitive, Affective, and Smoking Behavior: A Mixed Methods Study in Four Cities in Indonesia – Rendro Dhani, Artini Artini, Sri Tunggul Pannindriya, Albert Albert, Abdillah Ahsan, Dian Kusuma
ABSTRACT While studies have shown the importance of pictorial health warnings (PHW) as a tobacco control strategy, empirical evidence on [...]
Create Successful Content Media as Crisis Mitigation in Tourism Industry During COVID-19 Pandemic – Janette Maria Pinariya, Wulan Yulianti, Jane Mitha, Past Novel Larasaty
ABSTRACT Every year the Indonesian tourism industry continues to be managed optimally until finally, it can play a role in [...]
Restrictions on Some Western Songs: a Counter HegemonyEffort by the West Java Regional Indonesian Broadcasting Commission – Andre Ikhsano, Yolanda Stellarosa
ABSTRACT Restriction on the broadcasting of 17 western songs considered full of sexual aspects in the Indonesian province of West [...]
The Influence of Celebrity Endorsement and The Advertisement Message Towards Telkomsel’s Product Awareness and Its Impact on The Purchase Intention – Dinda Mutiara Ayuni, Yuliana Riana Prasetyawati
ABSTRACT The increasing number of data services usage in Indonesia has triggered each operator (telecommuni-cation companies) to have an actual [...]
Social Media, Youth and Environmental Low-Risk Activism: A Case Study of Savesharks Indonesia Campaign On Twitter – Hersinta, Adithiyasanti Sofia
ABSTRACT The lack of understanding and awareness on shark’s conservation in Indonesia is still largely found. Evidently, it could be [...]