Implementation of Special Event Strategy Supporting Brand Awareness of Miniso Beauty Product – Alexander Mamby Aruan, Vanessa Tiffany, Sasqia Khaliza Rahmadilla, Santi Delliana
ABSTRACT The name Miniso is already familiar to the people of Indonesia. Unfortunately, the fact that Miniso released a beauty [...]
Leveraging the COVID-19 Crisis in Making Work-From-Home a Mainstream Practice in the Oil and Gas Industry – Indira Dewi, Gracia Rachmi Adiarsi
ABSTRACT During the COVID-19 crisis, the oil and gas industry is among industries that face challenges in selling their products [...]
The Influence of President Joko Widodo’s Instagram Content on Beginner Voters Participation in the 2019 General Elections – Marsha Ruth Handoko, Yolanda Stellarosa
ABSTRACT Instagram is a social media that is currently becoming a lifestyle trend and is in demand by the community. [...]
The Influence of President Joko Widodo’s Instagram Content on Beginner Voters Participation in the 2019 General Elections – Marsha Ruth Handoko, Yolanda Stellarosa
ABSTRACT Instagram is a social media that is currently becoming a lifestyle trend and is in demand by the community. [...]
The Indonesian Millenials Consumer Behaviour on Buying Eco-Friendly Products: The Relationship Between Environmental Knowledge and Perceived Consumer Effectiveness – Susilowati Natakoesoemah, Gracia Rachmi Adiarsi
ABSTRACT The topics of sustainable development and climate change correlation, pollution, toxic-containing products, and unhealthy lifestyles in urban societies has [...]
Price Determines Customer Loyalty in Ride-Hailing Services – Syafiq Basri Assegaff, Stanley Oktavianus Pranoto
ABSTRACT Not long after Uber left the business in Indonesia in 2018, increasing numbers of ride-hailing users in Indonesia have [...]