The Influence of a Celebrity Endorser against Men in Cosmetic Products Purchasing Decisions: A Study Explanative Causality Study On SHINee As Etude’s Endorser by Rebecca Koerniawan
Celebrity endorsement has became one of the most popular marketing methods to create brand awareness and to create needs to purchase the product and services. This method is frequently used by cosmetic industries. Cosmetic brands often select not only female but also popular male celebrities to attract female consumers.The purpose of this research is to [...]