decision making process

NEW PERSPECTIVE OF GROUPTHINK THEORY; DIFFERENT LEVEL OF EDUCATION TO OBTAIN GROUP DECISION MAKING By: Deddy Muharman

By |2015-07-27T07:16:15+00:00July 27th, 2015|Research Projects, Uncategorized, UPDATE|

One social group is often seen is a group of teenagers and even adults which are comprised of female. We can see this kind of group everywhere, ranging from schools, colleges, until in the office environment. With a background that possibility is almost the same, as described above, these groups proceed, survive, or may be [...]

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The Influence of a Celebrity Endorser against Men in Cosmetic Products Purchasing Decisions: A Study Explanative Causality Study On SHINee As Etude’s Endorser by Rebecca Koerniawan

By |2014-10-20T03:42:09+00:00October 20th, 2014|Abstract Undergraduate, Marketing, Uncategorized|

Celebrity endorsement has became one of the most popular marketing methods to create brand awareness and to create needs to purchase the product and services. This method is frequently used by cosmetic industries. Cosmetic brands often select not only female but also popular male celebrities to attract female consumers.The purpose of this research is to [...]

Comments Off on The Influence of a Celebrity Endorser against Men in Cosmetic Products Purchasing Decisions: A Study Explanative Causality Study On SHINee As Etude’s Endorser by Rebecca Koerniawan
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