The Impact of Destination Image Formed in A Film towards The Viewers’ Intention to Visit: Causal Analysis of New Zealand Tourism Strategy in The Hobbit Trilogy by Patrecia Margaretha
This study identifies the impact of destination image formed in a filmtowards the viewer’s intention to visit. One of the countries that implements this strategy is New Zealand, through its association with The Hobbit trilogy. After conducting a survey to viewers in Kaskus’ The Hobbit thread, it is shown that the majority of viewers have [...]