Analysis of The Differences and Forming Factors Influencing Electronic Word of Mouth on Brand Trust: Survey on Indomie Goreng Cabe Ijo Facebook Fanpage (www.facebook.com/Indomie) by Raissa Alodia
Technology that continued to progress make the way of communicating society also evolved, started from communicating by mail and up to social media. The progress of the internet has allowed consumers to interact with each other quickly and easily and have formed a phenomenon known as electronic word of mouth (e-WOM). Electronic word of mouth [...]