The Effect of Membership Card and Product Quality towards Customer Satisfaction and Its Implication to Customer Loyalty: A Case Study on Chatime by Dewi Gunawan
In the increasingly fierce competition, many companies conduct activities to preserve and maintain relationships with customers, one of them is to provide a loyalty program such as membership card. Membership card is a loyalty program that provides benefits to its owner in order to motivate customers to strengthen their purchase towards a product. Not only [...]