{"id":3165,"date":"2021-02-28T08:40:58","date_gmt":"2021-02-28T08:40:58","guid":{"rendered":"http:\/\/www.lspr.edu\/lppm\/?p=3165"},"modified":"2021-06-03T08:46:39","modified_gmt":"2021-06-03T08:46:39","slug":"the-effect-of-corporate-re-branding-on-purchase-intention-through-the-brand-image-of-pt-pelita-air-service-dinda-maisya-nastiti-nadya-syavaranti-akhmad-edhy-aruman","status":"publish","type":"post","link":"https:\/\/lppm.lspr.ac.id\/index.php\/2021\/02\/28\/the-effect-of-corporate-re-branding-on-purchase-intention-through-the-brand-image-of-pt-pelita-air-service-dinda-maisya-nastiti-nadya-syavaranti-akhmad-edhy-aruman\/","title":{"rendered":"The Effect of Corporate Re-branding on Purchase Intention through The Brand Image of PT Pelita Air Service &#8211; Dinda Maisya Nastiti, Nadya Syavaranti, Akhmad Edhy Aruman"},"content":{"rendered":"<p>ABSTRACT<\/p>\n<p>PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT PAS changed its company logo. It is one of the corporate re-branding strategies that aimed to create a good brand image to increase the various services&#8217; purchase intention. This study aims to determine the effect of corporate re-branding on purchase intention through the brand image of PT PAS. This study used a quantitative associative approach with the survey method. Based on the sampling method, namely purposive sampling, the survey was performed on 97 respondents who knew about PT PAS. The results showed a direct and significant impact between corporate re-branding on purchase intention through the brand image of PT PAS with 0.375. Meanwhile, the direct effect of corporate re-branding on purchase intention is -0.083. Brand image becomes a mediator between corporate re-branding in increasing its influence on purchase intention. This research is expected to be a reference for PT PAS in evaluating its corporate re-branding strategy to form a better brand image and subsequently increase purchase intention for the services it offers.<\/p>\n<div><em>Keywords: brand image,corporate re-branding, path analysis, PT Pelita Air Service,purchase intention<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ABSTRACT PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT PAS changed its company logo. It is one of the corporate re-branding strategies that aimed to create a good brand image to increase the various services&#8217; purchase intention. This study aims to determine the effect [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,1,21],"tags":[],"class_list":["post-3165","post","type-post","status-publish","format-standard","hentry","category-research-showcase","category-uncategorized","category-update"],"_links":{"self":[{"href":"https:\/\/lppm.lspr.ac.id\/index.php\/wp-json\/wp\/v2\/posts\/3165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lppm.lspr.ac.id\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lppm.lspr.ac.id\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lppm.lspr.ac.id\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/lppm.lspr.ac.id\/index.php\/wp-json\/wp\/v2\/comments?post=3165"}],"version-history":[{"count":1,"href":"https:\/\/lppm.lspr.ac.id\/index.php\/wp-json\/wp\/v2\/posts\/3165\/revisions"}],"predecessor-version":[{"id":3166,"href":"https:\/\/lppm.lspr.ac.id\/index.php\/wp-json\/wp\/v2\/posts\/3165\/revisions\/3166"}],"wp:attachment":[{"href":"https:\/\/lppm.lspr.ac.id\/index.php\/wp-json\/wp\/v2\/media?parent=3165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lppm.lspr.ac.id\/index.php\/wp-json\/wp\/v2\/categories?post=3165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lppm.lspr.ac.id\/index.php\/wp-json\/wp\/v2\/tags?post=3165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}